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Exhibitions are popular and do attract growing audiences. An exhibition, however, is one of the most complicated forms of media to develop and to get a story across. It is an expensive medium too, where a wide spectrum of specialists is required. To develop an exhibition therefore is a great challenge and requires even a kind of madness.

This book offers a methodology for developing an exhibition – or a museum for that matter – to anybody involved in this adventure, based on a solid practical experience. As the methodology is described in building blocks, it can be applied as a whole, as well as cherry-picked.

The book is in English, has a good 200+ full colour pages, and is illustrated with many clear, crisp schemes and illustrations.

For whom

This book is meant primarily for museum professionals. It will be used in bachelor and master courses too.

Retail price, costs and distribution

Due to the significant postage costs there are several options for you to order:

  • Order at the local bookshop at € 40,-.
  • Order online € 29,50 exclusive porto (shipping costs).
  • Note: for the Netherlands and Belgium in the bookshop as well as online at € 29,50, inclusive porto.

Being a non-profit to the bone, we would love to be able to give the book for free, but we have to ask the price above, just to break even and minimize the risks. However, you can print the free PDF too.

For any person or institute partnered with the European Museum Academy, we are open for free translations.

Ordering three or more copies?
Please contact our co-publisher, Waanders Publishers

European Museum Academy

The European Museum Academy is an independent, international group of experienced European museum professionals since 2009. It is a large network, consisting of individual and organizational partners spread all over Europe and active in a variety of different areas of museum related issues.

As an academy it functions as a think-tank on the practice and future of museums. This is outlined in the European Museum Academy Awards and also in lectures and publications, some European projects, exchanges and teaching. As most of its members do work in museums and universities, its thinking is closely related to the practice and operations within the museological field.

The authors

Dirk Houtgraaf worked for many years as leader of the exhibition development team of the new Naturalis museum at the time and became director of Public Services, Vice-President and interim President afterwards. He supervised the permanent exhibitions and something like 150 temporary exhibitions. He is currently working at the Cultural Heritage Agency of the Netherlands - an Agency of the Dutch Ministry of Culture, Education and Science.

Massimo Negri is the Scientific Director of the Executive Master in European Museology at the International University of Languages and Media (IULM) of Milan. He teaches Museography at the Erasmus Mundus Course on Industrial Heritage within the Course of History, Faculty of Letters and Philosophy, of the State University of Padua. He also is the Scientific Director of the European Museum Academy.


This book immediately becomes the reference on how to create exhibitions in modern museums and how to work through the complexities of the exhibition development process, and it does so with humour, flair, and great understanding of the hard work involved.
Russell Briggs
Director Engagement, Exhibitions & Cultural Connection, Australian Museum
This method is an indispensable tool for all museum professionals: from director and curator to project manager and marketeer.
Wim van der Weiden
Co-founder of EMA
This carefully thought out manual fits well into our bachelor’s program Cultural Heritage and our master’s program in Applied Museum & Heritage Studies.
Nel van Dijk
Executive Director Reinwardt Academy, Amsterdam
Finally, a reliable manual for those who undertake today museums’ profession and a challenge to evolve “from practice to progress” for professionals.
Chiara Nenci
Professor of Museology and History of Collecting, Accademia di Brera, Milan
The book is a great tool. It is a proof of a fruitful intercultural dialogue and includes a considerable input of Slavic museum experiences too.
Andreja Rihter
Director Forum of Slavic Cultures, Ljubljana
An approachable, straightforward handbook. Key literature for my students in exhibition design and installation.
ShawHong SER
Professor, Faculty of Communication Arts, Chulalongkorn University, Thailand